Ifrah Shah is a sustainability entrepreneur and published research scholar with a background in English Language and Literature, alongside active involvement in civic and youth-focused initiatives as an Enterprise Challenge Pakistan Mentor, American Space Volunteer, and member of the Pakistan-US Alumni Network. As Co-Founder and COO of Noyyaa, a women-led enterprise turning repurposed materials into climate-conscious products, she has secured a $2,000 Net Zero Challenge grant, earned UNDP recognition, gained incubation support through NIC Peshawar, and been named among Pakistan’s Top 100 Environmentalists.

She has strong expertise in circular economy innovation, sustainability research, grant strategy, social enterprise development, civic and youth engagement, and English language and communication skills.

As a mentor, she offers guidance in sustainability entrepreneurship, proposal and grant writing, research and academic writing, civic engagement, and personal and professional growth for young women and changemakers entering the climate and social impact space.