I am a content and copywriter with over 10 years of professional experience, working with clients across the UK, USA, Kenya, and Canada. I have written over 5,000 e-books, along with countless website copies and email campaigns, helping brands communicate effectively and grow their digital presence.

Currently, I run a digital marketing agency, Small Giants, with my husband, where I provide digital marketing services and conduct training sessions in English communication, including both spoken and written English. Alongside this, I work as a content strategist at ITechSole and am actively involved in various storytelling and communication-building ventures.

Previously, I have led content development departments for international organizations including Hyphen, Rising Above Social, Bridge, Swish Tag, Zeusworks, Cloud.1, and TechDestination Pakistan. I have also worked with several national organizations such as PSEB, Scaryammi, Connected Women Pakistan, WOWPK, Ain Consulting Pvt Ltd, and TechDestination Pakistan. In addition, I contributed as an editor and proofreader to a coffee table book on Pakistan’s extraordinary freelancers titled “Extra Ordinary”, which was launched by PSEB and MOITT on 3rd September 2021.

In August 2024, I was selected for a specialized training on Technology-Facilitated Gender-Based Violence (TFGBV) conducted by Shaoor Foundation for Education & Awareness (SFEA) and Search for Common Ground Pakistan under a grant from the Secretary’s Office of Global Women’s Issues (S/GWI) . Following this training, I conducted another TFGBV training session in Lahore to further spread awareness and build local capacity.

I have been actively involved in numerous training workshops, including a 7-day freelancing training program conducted in Gilgit and Skardu by PSEB in 2022. I have delivered communication classes and lessons for both children and adults aged 10 to 55, and provided creative writing sessions to a Karachi-based organization, Learning Lab, in 2021. I have also conducted digital marketing training for employees of Radio Pakistan and served as a panelist for UN Women in an e-conference in 2021. In addition, I have contributed to multiple online and offline freelancing training initiatives.

As a mentor, I offer practical guidance and support in Digital Marketing, Content Writing, Communication Skills, AI Writing, and Public Speaking, helping mentees strengthen their professional communication, build market-relevant digital skills, and gain the confidence to express ideas clearly and effectively. My work reflects a strong commitment to capacity building, storytelling, and skills development, with a focus on empowering individuals to succeed in the digital and freelance economy.